The Best Ad in the World!?

Queensland Activities

Thousands of people from around the World applied for the job. Millions around the World read about it in the newspapers, on the Internet, watched it on TV or online, talked about it for months. At the end one got the job, Englishman Ben Southall.

Question: What is the it?
Answer: Queensland, Australia.

Now, is out there anyone left who did not hear about it?

Great job Tourism Queensland!