First one live for me. I came across this 3D art on few locations in Old Port Montreal, advertising Indiana Jones and the Adventure of Archaeology in Montreal Science Center.

3D street art on the sidewalk in Old Port Montreal

After few minutes looking at it, taking photos and asking my model to step out of the hole, I realized how many people walk by, noticing it, but without realizing cool 3D effect, and stopping by only after hear and see us talking about it.

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I like it, and, maybe this could be an avenue advertising industry can take, targeting pedestrians, instead of drivers with the billboards high in the sky.